Larry Light

Larry Light is CEO at marketing consultancy Arcature. He is the former global CMO of McDonald's and the former chief brands officer at InterContinental Hotels Group.

Larry Light
Brand Journalism Is a Modern Marketing Imperative

Brand Journalism Is a Modern Marketing Imperative

07.21.14 @ 6:50 AM EDT

Six Rules for Brand Revitalization

Six Rules for Brand Revitalization

06.29.09 @ 3:38 PM EDT

Marketers, Seize the Opportunity to Help Heal Society's Ills

Marketers, Seize the Opportunity to Help Heal Society's Ills

11.12.07 @ 12:00 AM EST

The Brand-Design Process

The Brand-Design Process

11.06.06 @ 12:00 AM EST

Brand Design Takes More Than Style

Brand Design Takes More Than Style

11.06.06 @ 12:00 AM EST

BRAND LOYALTY MARKETING KEY TO ENDURING GROWTH WITH CARE AND ATTENTION, A BRAND CAN LIVE FOREVER

10.03.94 @ 12:00 AM EDT

BRAND MARKETING FABLES LEAD TO LOYALTY DECLINES SELF-INFLICTED WOUNDS RESULT OF MISTAKES BY BRAND MANAGEMENT

01.10.94 @ 12:00 AM EST