Laura Loro

NM200: PlasticsNet

08.01.99 @ 12:00 AM EDT

Marketers find Internet gives direct new power

02.01.99 @ 12:00 AM EST

Sony designing site to help its distributors

06.01.98 @ 12:00 AM EDT

On The Web: `Lost wallet' mystery solved

01.01.98 @ 12:00 AM EST

From call center direct to Net

12.01.97 @ 12:00 AM EST

HP puts 'data' in database

10.01.97 @ 12:00 AM EDT

COLLECTIBLES SHUN MASS MEDIA;AD SPENDING SLASHED, SAVINGS APPLIED TO MORE TARGETED METHODS

08.05.96 @ 12:00 AM EDT

BRITANNICA MAKES SHIFT TO DIRECT MARKETING

06.24.96 @ 12:00 AM EDT

DIRECT MARKETING SHOPS ATTRACT SUITORS;LARGE MEDIA COMPANIES NOTE SEGMENT'S FAST GROWTH

05.13.96 @ 12:00 AM EDT

O&M DIRECT HIRES TOP EXEC FOR IBM ACC'T

04.29.96 @ 12:00 AM EDT

GRAPPLING WITH CYBER-CONSUMERS;DIRECT MARKETERS' CLASSIC STRENGTHS MAY BE CRUCIAL

04.15.96 @ 12:00 AM EDT

MARKETING TO HISPANICS;DIRECT MAIL THRIVING THROUGH BETTER EXECUTIONS, LISTS;66% OF HISPANICS ALWAYS OPEN PACKAGES, STUDY SAYS

03.18.96 @ 12:00 AM EST

LATIN AMERICA;NEW WAYS TO REACH CUSTOMERS; DIRECT MARKETING BECOMES MORE WIDELY USED THROUGHOUT REGION

03.11.96 @ 12:00 AM EST

CONSUMERS WIELD DATA POWER

12.18.95 @ 12:00 AM EST