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Laura Ries

Laura Ries is president of brand consultancy Ries & Ries, Atlanta, and author of the new book "Battlecry."

Laura Ries
Slogans vs. Taglines: What Is Your Brand's Battlecry?

Slogans vs. Taglines: What Is Your Brand's Battlecry?

11.11.15 @ 7:00 AM EST

Time for b-to-b brands to wield 'visual hammer'

05.14.12 @ 12:00 AM EDT

Repositioning 'Positioning': Connect With Consumers With a Visual Hammer, Not Verbal Nails

Repositioning 'Positioning': Connect With Consumers With a Visual Hammer, Not Verbal Nails

03.11.12 @ 12:00 AM EST

One Fix for Walmart's Woes: Spend More on Better TV Advertising

One Fix for Walmart's Woes: Spend More on Better TV Advertising

08.21.11 @ 12:00 AM EDT

Is Starbucks Diluting Its Business Brew Too Much?

05.02.06 @ 7:19 AM EDT

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