Lauren Sherman

Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.

Not since the 1970s has "Made in America" been such a hot way to market your product. On one end is Walmart's promise to buy an additional $50 billion in U.S.-made merchandise over the next decade; on the other are designers touting investments in New York's shrinking garment district as a way to justify higher prices. At the Financial...

When TJX Cos., parent of TJ Maxx, Marshalls and Home Goods, announced it would acquire off-price internet retailer Sierra Trading Post for $200 million, it was more than a smart buy. The purchase signified something much bigger: The company was finally taking e-commerce seriously. CEO Carol Meyrowitz declared to investors the company would use Si...

Watch the Super Bowl ads, read all the media news and see what spots marketers are buying for the big game.

Neiman Marcus and Target 's holiday collaboration hit both stores nationwide on Saturday , and the brand partnership is undoubtedly the most complex, extensive one in either retailer's history. Not only has America's biggest luxury department store linked logos with America's biggest competitor to Walmart, but the duo also convinced 24 high-end ...