Linda Boff

Linda Boff is chief marketing officer at GE, where she is responsible for leading customer experience, marketing and brand for the company.

Linda Boff
Spoiler Alert: A Playbook for Marketing in the Era of Live Media

Spoiler Alert: A Playbook for Marketing in the Era of Live Media

02.24.16 @ 10:00 AM EST

Marketers: It's Time to Say RIP to the Media RFP

Marketers: It's Time to Say RIP to the Media RFP

11.04.15 @ 1:33 PM EST

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