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Lisa I. Fried

Harold Shain Exec. VP-publisher Newsweek The price is right Most-often named factors that make any magazine valuabe as an ad medium, among media buyers eho have elected to place ads in magazines (chart) NEW RULES LIVEN UP THE RATE-CARD GAME NO RETURN TO SYSTEM OF A DECADE AGO; NO ESCAPE FROM NEGOTIATED FARE

10.24.94 @ 12:00 AM EDT