Marc Brownstein is president of The Brownstein Group, Philadelphia. The agency was started by his father, Berny Brownstein. After a decade cutting his teeth as a copywriter for BBDO/Doremus and Ogilvy & Mather, working on AT&T, AmEx, Sports Illustrated, Hershey Foods, and Campbell Soup, Marc joined his father, becoming president of the agency.
Marc Brownstein
I was at a luncheon recently and my client (who is a young GenXer, smart, and very modern is her business and personal lifestyle), told me that she was appalled at how most of the guests were looking at their small screens rather than at the speaker during a talk that must have taken many hours and care to prepare.
...
Marc Brownstein
My wife and I have just returned from a ski trip to Aspen. That, in itself, is probably not worth writing about in a national magazine. Except for the fact that we haven't skied in over 15 years. We were anxious about this adventure. Would the sport come back to us quickly, like riding a bike? Would we get injured?
...
Marc Brownstein
I recently took on a role as the interim director of Drexel University's Center for Corporate Reputation Management. I was fascinated with the title of the center from the moment I learned of it. Reputation management is central to what agencies do. And when I met with the students, both undergraduate and graduate, I quickly le...
Marc Brownstein
As long as I've been in this business, what remains attractive and fun is coming to work every day with people who are really smart and have remarkable talents beyond those for which you hired them. The question for an agency owner is : Do you nurture and encourage the talents that don't seem to directly benefit your agency or ...
Marc Brownstein
Like so many who lived through Hurricane Sandy, I lost trees, power, cable, phone and Internet. For three days, I huddled at home with my family, glued to the news reports (which were nonstop) and sharing information with family, friends, neighbors and colleagues at work. Despite the loss of many of the communication devices ...
Big Data is more than web tracking and social media. Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
RSS feed of articles
