Marcella Rosen

THE SIX C'S AND THE FUTURE OF TV HOW CONGRESS, CASH AND OTHER STICKY ISSUES WILL CHANGE THE MARKET

02.20.95 @ 12:00 AM EST

The effect of store brands on the market share of established brands is greatest in 38% of U. S. households that do not have cable. Putting 90% of media weight into network TV can help brands fight declines in market share. NET TV'S ANSWER TO PRIVATE LABEL GROWTH

03.21.94 @ 12:00 AM EST