Its Not the Content That Defines 'Premium,' It's the Audience
By: | 11.07.12 @ 10:06 AM EST
Mario Diez
Many in the advertising industry have blamed the race to the bottom in the newspaper industry on staff layoffs and lack of innovation in the face of a natural evolution from print to digital technology. But to say that print brands were dinosaurs that just never got it as technology raced away from them is an ov...