Matt Carmichael covers demographics, consumer trends, and analytics as AdAge's resident stats geek. He edits the AdAgeStat blog and MarketFinder. You can reach him via e-mail or twitter @adagestat
In October, Ad Age began a yearlong look at the American Consumer. Working with Esri and the Patchwork Nation, we are tracking 11 households in 11 representative counties to examine the impact of demographic and economic change on consumer behavior.
America's population is aging as 10,000 members of the enormous Baby Boomer cohort turn...
Despite More Spending Power Than Ever, Increased Vitality and a Budding Online Presence, Today's Boomers Still struggle for Marketers' Attention. What Gives?
The big, sexy number to come out of Ad Age 's agency report is that more than 30% of U.S. agency revenue, representing more than 10 billion dollars, comes from digital operations. Those are some nice, big round numbers. Growth wise, that 's up nearly five percentage points from just two years ago.
The agency report is ...
In this week's Ad Age we looked at which network TV shows have the most skewed audiences in the segments we've been tracking through the American Consumer Project. For those who haven't been following (which you can do here), we've partnered with the Patchwork Nation to layer a ton of data through what is a demographic-segmentation tool...
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Big Data is more than web tracking and social media. Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
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