Matt Carmichael

American Consumer Project: Jennifer in Grayson County, Texas

For the next year, Ad Age is following 11 households to examine consumer behavior. Meet Jennifer: She's a Couple of Years and a Couple of Degrees from Being a Soccer Mom

By: | 02.14.12 @ 11:03 AM EST

Data Primer: Nathan Yau

By: | 02.07.12 @ 12:58 PM EST

Flowingdata guru founder Lau chats on the role of data in storytelling, journalism and advertising

American Consumer Project: Rosemary in Howard County, Md.

For the next year, Ad Age is following 11 households to examine consumer behavior. Meet Rosemary, a New Mom in an Affluent Suburb

By: | 02.07.12 @ 11:26 AM EST

David Flaherty

Howard, MD logo

In October, Ad Age began a yearlong look at the American Consumer. Working with Esri and the Patchwork Nation, we are tracking 11 households in 11 representative counties to examine the impact of demographic and economic change on consumer behavior. In this piece we introduce Rosemary and John in Howard County, Md. -- one of the most affluent counties in the U.S.

FlowingData's Nathan Yau: The AdAgeStat Q&A

The Importance of Visualization and Getting Inside Readers' Heads

By: | 02.07.12 @ 10:37 AM EST

Nathan Yau

Part inspiration and part hands-on tutorial, the FlowingData blog is required reading for anyone into data visualization. Its author, Nathan Yau, sat down with us for a (virtual) Q&A.

Stat of the Day: Which NFL Teams Draw the Best Playoff Ratings?

Also, Which Markets Tune in After Their Teams Are Eliminated

By: | 02.03.12 @ 11:40 AM EST

Sean Ryan/NFL

Here's an exclusive look at which NFL teams draw the best playoff ratings with a bonus list of markets that tune in even after their team is knocked out.