Matt Fiorentino

Matt Fiorentino Online audiences chose to watch video ads at a rate of more than 150 per second in 2012. With billions of video views at stake for brands, and with industry domination going to the most innovative players, the competition for these views is the fiercest it's ever been. The winners see significant gains in video viewership while...

Matt Fiorentino That the third generation of Apple's iPad will be a hit seems a foregone conclusion. Reviews have been good, even if the update is incremental: a sharper screen, better camera, a faster processor, LTE, all in a slightly thicker, heavier package. But here's another clue on consumer interest in the new iPad: video views for...

Political advertising and marketing for the 2008 presidential race.