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Matthew Willcox

Matthew Willcox is author of "The Business of Choice: Marketing to Consumers' Instincts" and founder and executive director of the Institute of Decision Making at FCB.

Matthew Willcox
What Brands Can Learn About Behavior from New Year's Resolutions

What Brands Can Learn About Behavior from New Year's Resolutions

01.12.16 @ 12:00 PM EST

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