Matthew Yeomans

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Why Marketers Never Learn From Others' Social-Media Mistakes

Everyone Is Destined to #Fail in the Same Way, Over And Over. Why?

By: | 03.08.12 @ 12:46 PM EST

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Why Marketers Are Learning to Embrace Sustainability Through Social Media

How Leaders Like GE, PepsiCo, Ford and Allianz Are Making Their Core Business More Sustainable

By: | 01.25.12 @ 11:00 AM EST

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Ford Hands Social-Media Strategy to Puppet Named 'Doug'

Plus: The Top 10 Spokes-puppets of All Time

By: | 03.24.11 @ 12:40 PM EDT

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Going Green and Going Social: Why Companies Fail at Both

Here's What You Can Learn From Pepsi, Ford and IBM

By: | 11.18.10 @ 10:28 AM EST

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Social Media Screw-ups: A Brief History

A Look at Some Big Missteps -- and What We Can Learn From Them

By: | 10.06.10 @ 11:56 AM EDT

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