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mgraser@crain.com Noname

Suzuki's Film Has Biker Babes and Slick Production, but Few Viewers

02.07.07 @ 4:10 AM EST

Pontiac's Mark-Hans Richer Is All for Branded Entertainment -- If It Works

02.07.07 @ 4:10 AM EST

Ford Nixes Plans to Spend Up to $30 Million on Warner's 'I Am Legend'

02.07.07 @ 4:10 AM EST

American Eagle Casts Itself as a Lifestyle Destination for Generation Y

01.31.07 @ 2:45 AM EST

The Year Branded Entertainment Got Its Groove On

01.31.07 @ 2:45 AM EST

Meteor's Dieter Abt Says Now Is the Time for Brands to Branch Out on Mobile

01.10.07 @ 5:00 AM EST

GM Stays the Course With 'First' Detroit 'Style' Show

01.10.07 @ 5:00 AM EST

10 Favorite Product Placement Deals

12.18.06 @ 12:00 AM EST

CAA Recruiters Target Madison Avenue

12.13.06 @ 5:00 AM EST

Turmoil at Wal-Mart to Affect Branded Entertainment

12.13.06 @ 5:00 AM EST

Online Makeover Reality Series a Hit With Its Sponsors

12.06.06 @ 5:23 AM EST

A Dodge Suited for Saving the World, not Ferrying Soccer Moms

12.06.06 @ 5:23 AM EST

Marketing Strategy Shift by Detroit Means More Branded Content

12.06.06 @ 5:23 AM EST

Marketers Stick With TV Shows, not Their Video-Game Spinoffs

11.29.06 @ 5:10 AM EST