Michael Lazerow

Michael Lazerow Every year, or so, there's a development in the social marketing world that really matters. Not just another announcement. Not just another company thumping its chest. But a development so important that it makes sense to focus, pay attention and figure out how to take advantage of it. The first one I remember was i...

Michael Lazerow When Facebook announces something, people listen. And when the words "Facebook" and "search" are mentioned in one event, people really listen. And when marketers learn the possibilities presented by this new search product, called "Graph Search," they'll listen even more. While Zuck did not focus on brands, it's c...

Michael Lazerow The great agency battle has begun. After years and years of riding shotgun, agencies that focus on communications and conversations – PR firms and social media agencies – are gunning for their clients' ad budgets. At stake is who will control, and earn the lucrative fees, from the cash companies ...

Michael Lazerow Facebook re-launched its advertising platform today at an event at New York City's Natural History Museum and made it crystal clear that your Facebook Page will be the centerpiece of your paid, owned and earned strategies going forward. The highlights of the announcements from the company's first-...

Michael Lazerow I was sitting on a panel with my friend, Clickable CEO David Kidder, at the Business Insider Social Media Analytics conference this past November, and a conversation came up about custom social apps. Do we recommend brands use them? I would never recommend brands do something that I don't think will w...