Michael Learmonth

Twitter is attempting to deepen its links to TV -- as well as skim TV ad budgets -- with a series of new media deals and technology to target ads at TV viewers. Twitter's ad pitch has been consistent over the past year: advertising on Twitter in conjunction with TV makes TV ads more effective. "Our perspective is everybody in digital has ...

Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it. The format, an expanded Tweet called the "Lead Generation Card," includes a button that with one click allows the user to provide their name, email address and Twitter handle to the marke...

Samsung topped Ad Age's Viral Video Chart last week with a decidedly un-evolved spot for its "Evolution Kit," which turns any Samsung TV into a smart TV. Announced at the Consumer Electronics Show in Las Vegas, the box goes on sale this month for $299, including a smart remote that allows swiping of apps across the screen. The video, "Evolutio...

We're pleased to announce that a new -- yet familiar -- face is coming to Ad Age. Former Adweek reporter Tim Peterson is joining Ad Age this month to cover digital media, ad tech and entertainment out of our San Francisco bureau in the lovely Hearst Building at the corner of Third and Market. Tim joins bureau chief Cotton Delo, who will conti...

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