By: | 06.18.13 @ 6:30 AM EDT
Volvo Cars on June 6 confirmed seeking a global lead creative agency. But Volvo needs more than a global ad campaign -- it needs to re-establish its credibility and voice in the U.S. The Swedish auto brand once defined safety and durability, but is now struggling through “an identity crisis,” said Edmunds.com analyst Michelle Kreb...
The move of Cadillac's creative account from Publicis Groupe's Fallon in Minneapolis to a new Interpublic Group of Cos. team dubbed Rogue has prompted numerous questions. How will a structure that's spread out across multiple cities work for GM? Why the name 'Rogue' for the agency? And did Interpublic -- which has been expandi...
By: | 06.11.13 @ 11:30 AM EDT
Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.
By: | 06.11.13 @ 11:00 AM EDT
Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.
By: | 06.10.13 @ 1:30 PM EDT
Tesla Motors has no advertising, no ad agency, no CMO, no dealer network. And that's no problem. The electric-vehicle company, co-founded by tech billionaire Elon Musk, is the buzz of the auto industry and Wall Street, where its stock has tripled so far this year. But some analysts warn that shares of Tesla, which recently produced its first quar...
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.