With the naming of Mary Barra as the CEO of General Motors, the first question for adland -- as is often the case with executive changes -- was, "What does this mean for agencies?" As of Jan. 15, 2014, the 51-year old Ms. Barra will succeed current CEO Dan Akerson, 65, who'll retire early to care for his cancer-stricken wife. But will that bring...

Chrysler's risky move to turn over creative control of its Dodge Durango campaign to fictional anchorman Ron Burgundy is paying off–in real-world SUV sales. Comedian Will Ferrell's campaign co-promoting the 2014 Durango and "Anchorman 2: The Legend Continues" drove a 36% boost in November sales over the previous year, according to Olivier Franco...

Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.

When former New York Giants running back turned entrepreneur Tiki Barber founded Thuzio, he marketed it as an online site where die-hard sports fans could rent out current and former athletes for a pickup football game, a round of golf or a Bar Mitzvah celebration. But the company's 20% transaction fee on the personal appearances of ex-athletes (o...

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