Michael Sebastian

Michael Sebastian covers digital and traditional media, the trends affecting them and their fight over both advertising dollars and the attention of readers and viewers. In covering the evolving media business, his beat has grown to include the worlds of content marketing and native advertising. He joined Ad Age in 2013 after founding PR Daily, a daily news site covering digital marketing and public relations. He started his career as a newspaper reporter in Chicago.

Michael Sebastian
Time and People Magazines Trim Print Circulation Guarantees

Time and People Magazines Trim Print Circulation Guarantees

12.17.14 @ 7:00 AM EST

IAB: 100% Viewability of Digital Ads Is 'Not Yet Possible'

IAB: 100% Viewability of Digital Ads Is 'Not Yet Possible'

12.16.14 @ 12:26 PM EST

Time Inc. Taps Creative Agency Gyro New York for 'Brand Positioning'

Time Inc. Taps Creative Agency Gyro New York for 'Brand Positioning'

12.11.14 @ 4:40 PM EST

As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

12.11.14 @ 7:00 AM EST

New York Times Considering New Print Sections, Wants More Native Ads on Mobile

New York Times Considering New Print Sections, Wants More Native Ads on Mobile

12.09.14 @ 12:04 PM EST

With GroupM Buy, New HuffPost India Starts Out in the Black

With GroupM Buy, New HuffPost India Starts Out in the Black

12.08.14 @ 1:41 PM EST

Major Ad Buyer Tells Magazines It Won't Buy Tablet Circ Like It's Print Any More

Major Ad Buyer Tells Magazines It Won't Buy Tablet Circ Like It's Print Any More

12.08.14 @ 9:30 AM EST

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Despite Surging Popularity, Content Marketing Is a Fraction of 2015 Budgets

Despite Surging Popularity, Content Marketing Is a Fraction of 2015 Budgets

12.03.14 @ 12:00 PM EST

Time Inc. Exec VP Todd Larsen Out in Executive Reshuffle

Time Inc. Exec VP Todd Larsen Out in Executive Reshuffle

12.03.14 @ 11:15 AM EST

Why Jeff Bezos Is 'Very Optimistic' About The Washington Post

Why Jeff Bezos Is 'Very Optimistic' About The Washington Post

12.02.14 @ 4:09 PM EST

Veteran Time Inc. Exec Jed Hartman Heading to Bezos's Washington Post

Veteran Time Inc. Exec Jed Hartman Heading to Bezos's Washington Post

12.02.14 @ 11:00 AM EST

With Celebrity and Scandal, MailOnline's U.S. Revenue Double

With Celebrity and Scandal, MailOnline's U.S. Revenue Double

11.26.14 @ 1:43 PM EST

Ad Tech Fuels an Awkward Ad Juxtaposition for an Oil Company and The New York Times

Ad Tech Fuels an Awkward Ad Juxtaposition for an Oil Company and The New York Times

11.26.14 @ 12:00 PM EST

At Food52, Thanksgiving Is Super Bowl Season

At Food52, Thanksgiving Is Super Bowl Season

11.25.14 @ 4:00 PM EST

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