Michael Sebastian

Michael Sebastian covers digital and traditional media, the trends affecting them and their fight over both advertising dollars and the attention of readers and viewers. In covering the evolving media business, his beat has grown to include the worlds of content marketing and native advertising. He joined Ad Age in 2013 after founding PR Daily, a daily news site covering digital marketing and public relations. He started his career as a newspaper reporter in Chicago.

Michael Sebastian
Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

05.29.15 @ 2:23 PM EDT

Politico Hires Dell's Managing Editor to Build a 'Brand Journalism' Team

Politico Hires Dell's Managing Editor to Build a 'Brand Journalism' Team

05.27.15 @ 5:00 PM EDT

Vox Media to Buy Re/code, Bulking Up Its Portfolio of Sites

Vox Media to Buy Re/code, Bulking Up Its Portfolio of Sites

05.26.15 @ 6:19 PM EDT

How The Onion Gets People to Read Sponsored Content: Make Fun of It

How The Onion Gets People to Read Sponsored Content: Make Fun of It

05.26.15 @ 10:00 AM EDT

Bill Murray Christmas Special Coming to Netflix

Bill Murray Christmas Special Coming to Netflix

05.22.15 @ 11:23 AM EDT

Twitter CFO (Sort of) Explains Why He's Overseeing Marketing Department

Twitter CFO (Sort of) Explains Why He's Overseeing Marketing Department

05.21.15 @ 10:28 AM EDT

Brands Pay This Instagrammer $15,000 to Include Their Products in a Picture

Brands Pay This Instagrammer $15,000 to Include Their Products in a Picture

05.20.15 @ 6:15 PM EDT

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Financial Times Is Now Selling 'Long-Form' Digital Display Ads

Financial Times Is Now Selling 'Long-Form' Digital Display Ads

05.18.15 @ 6:30 AM EDT

Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

05.15.15 @ 7:00 AM EDT

Tribune Publishing Taps Former Times Exec Denise Warren to Lead Digital

Tribune Publishing Taps Former Times Exec Denise Warren to Lead Digital

05.13.15 @ 4:30 PM EDT

Media's Latest In-Demand Job: Platforms Editor

Media's Latest In-Demand Job: Platforms Editor

05.13.15 @ 9:45 AM EDT

New York Times, BuzzFeed to Publish Directly to Facebook

New York Times, BuzzFeed to Publish Directly to Facebook

05.13.15 @ 6:40 AM EDT

News Corp. Spent $5 Million on Marketing Campaign for Wall Street Journal

News Corp. Spent $5 Million on Marketing Campaign for Wall Street Journal

05.11.15 @ 2:00 PM EDT

TheSkimm, an Email Newsletter, Has the Attention of Media Execs and Celebs

TheSkimm, an Email Newsletter, Has the Attention of Media Execs and Celebs

05.11.15 @ 12:00 PM EDT

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