Michael Sebastian

Michael Sebastian covers digital and traditional media, the trends affecting them and their fight over both advertising dollars and the attention of readers and viewers. In covering the evolving media business, his beat has grown to include the worlds of content marketing and native advertising. He joined Ad Age in 2013 after founding PR Daily, a daily news site covering digital marketing and public relations. He started his career as a newspaper reporter in Chicago.

Michael Sebastian
New York Times Names Its First Chief Revenue Officer Since the '80s

New York Times Names Its First Chief Revenue Officer Since the '80s

04.17.15 @ 9:30 AM EDT

Rosario Dawson Video From #AADigital: Making Ads Your Fans Want

Rosario Dawson Video From #AADigital: Making Ads Your Fans Want

04.16.15 @ 2:30 PM EDT

Chevy Runs Digital Video Ads in Print (Yes, You Read That Right)

Chevy Runs Digital Video Ads in Print (Yes, You Read That Right)

04.16.15 @ 7:00 AM EDT

Magazine Trade Group Overhauls Advertising Guidelines

Magazine Trade Group Overhauls Advertising Guidelines

04.15.15 @ 12:00 PM EDT

Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

04.13.15 @ 7:00 AM EDT

BuzzFeed Restores Vanished Posts, Says It Didn't Delete Them Over Advertiser Pressure

BuzzFeed Restores Vanished Posts, Says It Didn't Delete Them Over Advertiser Pressure

04.10.15 @ 4:50 PM EDT

Native Ads for FX's 'Louie' Take Over New York Mag's Vulture.com

Native Ads for FX's 'Louie' Take Over New York Mag's Vulture.com

04.09.15 @ 9:00 AM EDT

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Why Does Dell Employ a 'Managing Editor'? (Hint: Content Marketing)

Why Does Dell Employ a 'Managing Editor'? (Hint: Content Marketing)

04.03.15 @ 7:00 AM EDT

New York Times to Publish 'One-Sentence Stories' On Apple Watch

New York Times to Publish 'One-Sentence Stories' On Apple Watch

03.31.15 @ 12:20 PM EDT

Medium Poaches Vox Sales Exec to Build Nascent Ad Business

Medium Poaches Vox Sales Exec to Build Nascent Ad Business

03.31.15 @ 11:00 AM EDT

Bonnier in Talks to Buy Men's Fitness From American Media

Bonnier in Talks to Buy Men's Fitness From American Media

03.30.15 @ 12:17 PM EDT

Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

03.27.15 @ 3:30 PM EDT

Apple Watch Gets Another Media App: The Economist

Apple Watch Gets Another Media App: The Economist

03.27.15 @ 1:45 PM EDT

Facebook and Publishers Take Cautious Approach to Content Tie-Up

Facebook and Publishers Take Cautious Approach to Content Tie-Up

03.25.15 @ 7:00 AM EDT

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