Michael Sebastian

Michael Sebastian covers digital and traditional media, the trends affecting them and their fight over both advertising dollars and the attention of readers and viewers. In covering the evolving media business, his beat has grown to include the worlds of content marketing and native advertising. He joined Ad Age in 2013 after founding PR Daily, a daily news site covering digital marketing and public relations. He started his career as a newspaper reporter in Chicago.

Michael Sebastian
Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

03.27.15 @ 3:30 PM EDT

Apple Watch Gets Another Media App: The Economist

Apple Watch Gets Another Media App: The Economist

03.27.15 @ 1:45 PM EDT

Facebook and Publishers Take Cautious Approach to Content Tie-Up

Facebook and Publishers Take Cautious Approach to Content Tie-Up

03.25.15 @ 7:00 AM EDT

Content-Marketing Firm Gets $9 Million From Google Exec, New York Times

Content-Marketing Firm Gets $9 Million From Google Exec, New York Times

03.24.15 @ 7:00 AM EDT

Marketers to Boost Global Ad Spending This Year to $540 Billion

Marketers to Boost Global Ad Spending This Year to $540 Billion

03.24.15 @ 5:00 AM EDT

President Obama is Having a Very New-Media Year

President Obama is Having a Very New-Media Year

03.20.15 @ 7:00 AM EDT

Style Site Refinery29 is Building a Breaking News Division

Style Site Refinery29 is Building a Breaking News Division

03.19.15 @ 3:55 PM EDT

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SXSW Reporters' Diary: 10 Secrets, Rumors and Random Observations

SXSW Reporters' Diary: 10 Secrets, Rumors and Random Observations

03.18.15 @ 11:00 AM EDT

Jimmy Kimmel and Matthew McConaughey Made Three Commercials for an Austin Video Store

Jimmy Kimmel and Matthew McConaughey Made Three Commercials for an Austin Video Store

03.17.15 @ 11:59 AM EDT

SXSW Is a Mishmash, Just Like the Media and Marketing Industry

SXSW Is a Mishmash, Just Like the Media and Marketing Industry

03.17.15 @ 10:45 AM EDT

Vox Opens Video Studio in L.A., Prompting the Question: Are We Nearing Peak Video?

Vox Opens Video Studio in L.A., Prompting the Question: Are We Nearing Peak Video?

03.11.15 @ 2:53 PM EDT

Netflix Goes Native on The Atlantic to Promote 'House of Cards'

Netflix Goes Native on The Atlantic to Promote 'House of Cards'

03.11.15 @ 12:00 PM EDT

Should Other Tech Publishers Be Worried About Gigaom's Closure?

Should Other Tech Publishers Be Worried About Gigaom's Closure?

03.10.15 @ 10:37 AM EDT

Nokia Taps Wired for Seven-Figure Content-Marketing Campaign

Nokia Taps Wired for Seven-Figure Content-Marketing Campaign

03.10.15 @ 7:00 AM EDT

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