Michael Sebastian

Michael Sebastian covers digital and traditional media, the trends affecting them and their fight over both advertising dollars and the attention of readers and viewers. In covering the evolving media business, his beat has grown to include the worlds of content marketing and native advertising. He joined Ad Age in 2013 after founding PR Daily, a daily news site covering digital marketing and public relations. He started his career as a newspaper reporter in Chicago.

Michael Sebastian
BuzzFeed Names Longtime PepsiCo Exec Its First CMO

BuzzFeed Names Longtime PepsiCo Exec Its First CMO

06.02.15 @ 7:12 PM EDT

Refinery29 Fetches $50 Million Investment from WPP and Scripps

Refinery29 Fetches $50 Million Investment from WPP and Scripps

04.28.15 @ 12:00 AM EDT

Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

10.14.13 @ 7:30 AM EDT

Thumbs Up or Down? Music Critics Weigh in on Songs in Ads

Thumbs Up or Down? Music Critics Weigh in on Songs in Ads

10.02.13 @ 11:18 AM EDT

News Organizations Face Tricky Trade-Off With 'Sponsored Content'

09.23.13 @ 6:00 AM EDT

Time Editor Richard Stengel Leaving for State Department Job

Time Editor Richard Stengel Leaving for State Department Job

09.12.13 @ 5:34 PM EDT

Newsweek's Print Editions Abroad Hopeful on New Global-Minded Owner

Newsweek's Print Editions Abroad Hopeful on New Global-Minded Owner

08.30.13 @ 11:30 AM EDT

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New Newport Smokes Likely to Give Publishers Spending Boost

New Newport Smokes Likely to Give Publishers Spending Boost

07.08.13 @ 12:00 PM EDT

Meet the Law Firm Driving the Intern Lawsuits

Meet the Law Firm Driving the Intern Lawsuits

06.28.13 @ 1:30 PM EDT

Media Companies: Who's Vulnerable As Intern Lawsuits Snowball?

Media Companies: Who's Vulnerable As Intern Lawsuits Snowball?

06.28.13 @ 1:20 PM EDT

Anna Wintour Tweeted for the First Time Over DOMA, May Never Tweet Again

Anna Wintour Tweeted for the First Time Over DOMA, May Never Tweet Again

06.26.13 @ 7:12 PM EDT

Mashable Taps New York Times VP as Its First Chief Revenue Officer

Mashable Taps New York Times VP as Its First Chief Revenue Officer

06.25.13 @ 10:15 AM EDT

First-Quarter Ad Spending Comes in Flat

First-Quarter Ad Spending Comes in Flat

06.25.13 @ 12:01 AM EDT

Hearst's Dr. Oz Magazine Coming Early Next Year

Hearst's Dr. Oz Magazine Coming Early Next Year

06.24.13 @ 12:29 PM EDT