Michael Wilke

Leo Burnett piles on new account wins

11.02.98 @ 12:00 AM EST

Conservative groups ready `ex-gay' TV ads

10.26.98 @ 12:00 AM EST

FOX NEWS, WESTWOOD NEWS RADIO NETWORK DRAWS GOOD REVIEWS: DEBUT TO FEATURE YOUTHFUL FOCUS, LIMITED PROGRAMS

10.26.98 @ 12:00 AM EST

CONSERVATIVE GROUPS READY `EX-GAY' TV ADS: GAY ORGANIZATIONS WILL ATTEMPT TO CONVINCE MEDIA NOT TO AIR SPOTS

10.26.98 @ 12:00 AM EST

KNOLL BACKS DIET DRUG MERIDIA WITH $50 MIL: MARKETER'S FIRST MAJOR DTC AD EFFORT IS UPBEAT

10.26.98 @ 12:00 AM EST

FEWER GAYS ARE WEALTHY, DATA SAY HOUSEHOLD PRODUCT COMPANIES ENTER THE MARKET

10.19.98 @ 12:00 AM EDT

DELTA FOLLOWS AMERICAN IN SPOTLIGHTING BIG APPLE

10.12.98 @ 12:00 AM EDT

SMITHKLINE EFFORT STAKES NEW CLAIM FOR TAGAMET: $25 MIL CAMPAIGN TOUTS IMMEDIACY TO SEPARATE THE BRAND FROM RIVAL ACID BLOCKERS

10.12.98 @ 12:00 AM EDT

DRUG COMPANIES SHIFT DTC WORK TO SINGLE MANAGERS. DIRECT-TO-CONSUMER: BUDGETS GROW AS NEW BRANDS ARE ADDED

10.05.98 @ 12:00 AM EDT

NEW DTC RULES GIVE RX SPENDING HEALTHY BURST AS USE OF TV SOARS

09.28.98 @ 12:00 AM EDT

POLL SHOWS GOOD REACTION TO NEW WAVE OF DTC ADS

09.21.98 @ 12:00 AM EDT

AIR NEW ZEALAND ADS AIM AT CYNICAL FLIERS, TOO: MEDIA BUDGET TRIPLE THAT OF 1997

09.07.98 @ 12:00 AM EDT

ST. JOHN'S WORT BRAND IS FIRST BACKED BY NATIONAL ADVERTISING: MOVANA PARENT PHARMATON PLANS $15 MIL CAMPAIGN

09.07.98 @ 12:00 AM EDT

TYLENOL'S $50 MILLION INTRO AIMS AT RX RIVALS: ARTHRITIS BRAND IS CRUCIAL LAUNCH

09.07.98 @ 12:00 AM EDT