×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mike Margolin

Mike Margolin is senior VP-director of audience strategy at RPA.

Mike Margolin
In Media, 'Multiplying Value' Should Replace Mantra of 'Cutting Costs'

In Media, 'Multiplying Value' Should Replace Mantra of 'Cutting Costs'

09.30.14 @ 8:00 AM EDT