Mike Mikho

Mike Mikho Is it just me, or does it seem like every commercial ends with some half-assed attempt to drive social media traffic? What's the rationale behind adding a Facebook and Twitter logo to the bottom of a commercial with no page name and no call to action? Does the team putting the spot together think viewers will be pleasantly ...

Mike Mikho How did we ever get by without Twitter? The first three quarters of a basketball game seem unwatchable without the sidebar conversation on LeBron James' forehead. The guy who let Britney Spears back on TV would get getting threatening letters if it wasn't for the legion of pop-up comedians commenting on her every move. I...

Mike Mikho Every now and then, we come across a couple seemingly made for each other. Think of Barack and Michelle Obama, Jay -Z and Beyonce, or John Stamos and his array of hair products. Marketers are reaping the benefit of another match made in heaven, and as the industry evolves, these two will change the way each other operate...