Mike Wolfsohn

Mike Wolfsohn
Data Is Great, But You Need to Learn When to Ignore It

Data Is Great, But You Need to Learn When to Ignore It

01.17.12 @ 10:41 AM EST

An Agency by Any Other Name

An Agency by Any Other Name

01.25.11 @ 3:30 PM EST

Creatives Should Build Knowledge, Not Books

Creatives Should Build Knowledge, Not Books

08.30.10 @ 5:37 PM EDT

How to Avoid the Bait-and-Switch Pitch

How to Avoid the Bait-and-Switch Pitch

05.11.10 @ 2:29 PM EDT

What 'Project Runway' Can Teach Agency Creative Directors

What 'Project Runway' Can Teach Agency Creative Directors

04.15.10 @ 3:31 PM EDT

In Defense of Inevitable Creative Outcomes

In Defense of Inevitable Creative Outcomes

03.16.10 @ 8:00 AM EDT