Natalie Zmuda

The man behind Men’s Wearhouse and its iconic tagline, “You’re going to like the way you look. I guarantee it,” has been fired. Men’s Wearhouse founder George Zimmer, who built the retailer into a chain with more than 1,000 stores and became its public face, said he was fired after raising concerns about the company&r...

CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.

Microsoft is teaming up with Best Buy to promote machines with its latest Windows 8 operating system as the software maker and electronics retailer try to combat the worst personal computer slump on record. Microsoft is setting up its own Windows stores inside 500 Best Buy outlets in the U.S. and 100 sites in Canada, the c...

    Patrick Adams Patrick Adams, senior VP-head of marketing, Victoria's Secret Direct Is there a company not in your sector that you admire for its creative approach to business? Google continues to be an extremely impressive organization on so many levels. Corporate culture and their surgical focus on the customer. Google lives...

CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.