Natalie Zmuda

Retail, Non-Alcoholic Beverages

Natalie Zmuda oversees the CMO Strategy section and is responsible for identifying and analyzing the latest trends impacting chief marketers. Natalie also covers the retail and non-alcoholic beverage categories. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications.

Natalie Zmuda
Coca-Cola Plans Massive Sampling Support for U.S. Rollout of Low-Cal Life

Coca-Cola Plans Massive Sampling Support for U.S. Rollout of Low-Cal Life

08.22.14 @ 5:14 PM EDT

Sneak Peek: Check Out Pepsi's Drink-Customization Machine

Sneak Peek: Check Out Pepsi's Drink-Customization Machine

07.29.14 @ 7:00 AM EDT

Coca-Cola Maintains Marketing Spend Amid Sluggish Demand

Coca-Cola Maintains Marketing Spend Amid Sluggish Demand

07.22.14 @ 4:12 PM EDT

Back-to-School Shopping to Kick Off Later This Year

Back-to-School Shopping to Kick Off Later This Year

07.17.14 @ 12:01 AM EDT

Soda Brand Chatter Declines As Consumers Spend More Time Talking Tech

Soda Brand Chatter Declines As Consumers Spend More Time Talking Tech

07.10.14 @ 6:30 AM EDT

Target Turns to Cause Marketing for Back-to-School Season

Target Turns to Cause Marketing for Back-to-School Season

07.09.14 @ 6:00 AM EDT

World Cup Marketers Kick Their Spanish Ads to English-Language TV

World Cup Marketers Kick Their Spanish Ads to English-Language TV

07.02.14 @ 7:00 AM EDT

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Pom's Supreme Court Win Against Coca-Cola Has Major Implications for Brands

Pom's Supreme Court Win Against Coca-Cola Has Major Implications for Brands

06.12.14 @ 12:45 PM EDT

Coca-Cola Stunt Puts Selfies on World Cup Stage

Coca-Cola Stunt Puts Selfies on World Cup Stage

06.12.14 @ 12:01 AM EDT

Why Lowe's is Working with a Team of Science-Fiction Writers

Why Lowe's is Working with a Team of Science-Fiction Writers

06.11.14 @ 11:30 AM EDT

J.C. Penney Aims Marketing Squarely at Latinas

J.C. Penney Aims Marketing Squarely at Latinas

06.09.14 @ 6:30 AM EDT

Morgan Flatley Named CMO of Gatorade, Propel

Morgan Flatley Named CMO of Gatorade, Propel

06.05.14 @ 10:00 AM EDT

How Coca-Cola Made 32 Local Anthems From One Global World Cup Theme

How Coca-Cola Made 32 Local Anthems From One Global World Cup Theme

06.04.14 @ 7:00 AM EDT

How Coke Persuades Its Marketers Around the Globe to Buy Into World Cup Campaign

How Coke Persuades Its Marketers Around the Globe to Buy Into World Cup Campaign

05.29.14 @ 7:00 AM EDT

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