Natalie Zmuda

Retail, Non-Alcoholic Beverages

Natalie Zmuda oversees the CMO Strategy section and is responsible for identifying and analyzing the latest trends impacting chief marketers. Natalie also covers the retail and non-alcoholic beverage categories. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications.

Natalie Zmuda
Legal Experts Expect Supreme Court Will Rule in Favor of Pom

Legal Experts Expect Supreme Court Will Rule in Favor of Pom

04.22.14 @ 6:30 AM EDT

Pom Wonderful vs. Coca-Cola Reaches the Supreme Court Today

Pom Wonderful vs. Coca-Cola Reaches the Supreme Court Today

04.21.14 @ 12:55 PM EDT

Watch the Spot: Mizuno Running Ties First TV Ad to Boston Marathon

Watch the Spot: Mizuno Running Ties First TV Ad to Boston Marathon

04.19.14 @ 10:30 AM EDT

CVS Chief Marketing Officer Rob Price Exits

CVS Chief Marketing Officer Rob Price Exits

04.17.14 @ 11:21 AM EDT

BBDO Taps Former Best Buy CMO to Lead Atlanta

BBDO Taps Former Best Buy CMO to Lead Atlanta

04.10.14 @ 10:00 AM EDT

How Target Secured a Pipeline of New Products From Top Brands

How Target Secured a Pipeline of New Products From Top Brands

04.10.14 @ 7:00 AM EDT

7Up Turns to Electronic Dance Music to Lift Spirits -- and Sales

7Up Turns to Electronic Dance Music to Lift Spirits -- and Sales

04.08.14 @ 7:00 AM EDT

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Bracket Very Busted? Lowe's Gives Spring Commercial a Final Four Twist

Bracket Very Busted? Lowe's Gives Spring Commercial a Final Four Twist

04.04.14 @ 5:25 PM EDT

Pepsi Breaks Largest-Ever Global Campaign For Soccer

Pepsi Breaks Largest-Ever Global Campaign For Soccer

04.02.14 @ 5:00 AM EDT

Decline in Soft Drink Sales Accelerates Despite Big Marketing Investments

Decline in Soft Drink Sales Accelerates Despite Big Marketing Investments

03.31.14 @ 5:38 PM EDT

Coca-Cola Pulls New Diet Coke Slurpee From 7-Eleven

Coca-Cola Pulls New Diet Coke Slurpee From 7-Eleven

03.27.14 @ 2:04 PM EDT

Coke Retools Teen Campaign in Second Year

Coke Retools Teen Campaign in Second Year

03.26.14 @ 6:45 AM EDT

Marketers Cite Personalization as Most Important to Marketing in Coming Years

Marketers Cite Personalization as Most Important to Marketing in Coming Years

03.25.14 @ 3:00 PM EDT

ADT Taps New Chief Marketer

ADT Taps New Chief Marketer

03.25.14 @ 8:30 AM EDT

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