Natalie Zmuda

Retail, Non-Alcoholic Beverages

Natalie Zmuda oversees the CMO Strategy section and is responsible for identifying and analyzing the latest trends impacting chief marketers. Natalie also covers the retail and non-alcoholic beverage categories. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications.

Natalie Zmuda
Back-to-School Shopping to Kick Off Later This Year

Back-to-School Shopping to Kick Off Later This Year

07.17.14 @ 12:01 AM EDT

Soda Brand Chatter Declines As Consumers Spend More Time Talking Tech

Soda Brand Chatter Declines As Consumers Spend More Time Talking Tech

07.10.14 @ 6:30 AM EDT

Target Turns to Cause Marketing for Back-to-School Season

Target Turns to Cause Marketing for Back-to-School Season

07.09.14 @ 6:00 AM EDT

World Cup Marketers Kick Their Spanish Ads to English-Language TV

World Cup Marketers Kick Their Spanish Ads to English-Language TV

07.02.14 @ 7:00 AM EDT

DSW Names MediaCom to Handle Growing Media Account

DSW Names MediaCom to Handle Growing Media Account

06.20.14 @ 11:58 AM EDT

Skechers Keeps Winning with Quirky Sponsorship Approach

Skechers Keeps Winning with Quirky Sponsorship Approach

06.17.14 @ 1:30 PM EDT

Pom's Supreme Court Win Against Coca-Cola Has Major Implications for Brands

Pom's Supreme Court Win Against Coca-Cola Has Major Implications for Brands

06.12.14 @ 12:45 PM EDT

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J.C. Penney Aims Marketing Squarely at Latinas

J.C. Penney Aims Marketing Squarely at Latinas

06.09.14 @ 6:30 AM EDT

Morgan Flatley Named CMO of Gatorade, Propel

Morgan Flatley Named CMO of Gatorade, Propel

06.05.14 @ 10:00 AM EDT

How Coca-Cola Made 32 Local Anthems From One Global World Cup Theme

How Coca-Cola Made 32 Local Anthems From One Global World Cup Theme

06.04.14 @ 7:00 AM EDT

How Coke Persuades Its Marketers Around the Globe to Buy Into World Cup Campaign

How Coke Persuades Its Marketers Around the Globe to Buy Into World Cup Campaign

05.29.14 @ 7:00 AM EDT

Target Poaches IPG Mediabrands Exec Kristi Argyilan

Target Poaches IPG Mediabrands Exec Kristi Argyilan

05.22.14 @ 1:35 PM EDT

Google Ends Apple's Three-Year Run as Most Valuable Global Brand

Google Ends Apple's Three-Year Run as Most Valuable Global Brand

05.21.14 @ 12:01 AM EDT

Why More CMOs Are Wanted as Board Directors

Why More CMOs Are Wanted as Board Directors

05.20.14 @ 9:00 AM EDT

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