Natalie Zmuda

Retail, Non-Alcoholic Beverages

Natalie Zmuda oversees the CMO Strategy section and is responsible for identifying and analyzing the latest trends impacting chief marketers. Natalie also covers the retail and non-alcoholic beverage categories. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications.

Natalie Zmuda
Coca-Cola Unveils New Global Packaging

Coca-Cola Unveils New Global Packaging

04.18.16 @ 10:05 PM EDT

Ten Things You Don't Know About MDC's New CEO

Ten Things You Don't Know About MDC's New CEO

07.21.15 @ 1:50 PM EDT

Serial Heads to Cannes in Search of Brand Partners

Serial Heads to Cannes in Search of Brand Partners

06.17.15 @ 12:00 PM EDT

Coke Marks Anniversary of Its Biggest Screwup

Coke Marks Anniversary of Its Biggest Screwup

04.24.15 @ 11:05 AM EDT

Seth Farbman, Former Gap Global CMO, Heads to Spotify

Seth Farbman, Former Gap Global CMO, Heads to Spotify

03.20.15 @ 10:50 AM EDT

HomeAway Boosts Marketing Budget as Home Rental Category Heats Up

HomeAway Boosts Marketing Budget as Home Rental Category Heats Up

03.15.15 @ 8:01 PM EDT

Pepsi Resurrects Pepsi Challenge for the Social Media Age. Is It Pepsi Refresh Redux?

Pepsi Resurrects Pepsi Challenge for the Social Media Age. Is It Pepsi Refresh Redux?

03.11.15 @ 1:40 PM EDT

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Gap's Global CMO to Depart Early Next Year

Gap's Global CMO to Depart Early Next Year

12.04.14 @ 12:00 PM EST

Coca-Cola Names New CMO

Coca-Cola Names New CMO

10.23.14 @ 10:02 AM EDT

New Target CEO Makes Mark on Holiday Efforts

New Target CEO Makes Mark on Holiday Efforts

10.21.14 @ 8:00 PM EDT

How Target Used Data Breach to Shake Up Its Brand

How Target Used Data Breach to Shake Up Its Brand

10.17.14 @ 12:00 PM EDT

Microsoft CMO: Company Must Transform Marketing or Fail

Microsoft CMO: Company Must Transform Marketing or Fail

10.16.14 @ 12:05 PM EDT

Retailers Pin Hopes on Holidays After Sluggish Summer Sales

Retailers Pin Hopes on Holidays After Sluggish Summer Sales

10.13.14 @ 6:00 AM EDT

EBay Wants You To 'Shop The World' in First Global Campaign

EBay Wants You To 'Shop The World' in First Global Campaign

10.09.14 @ 12:21 PM EDT

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