Natalie Zmuda

Retail, Non-Alcoholic Beverages

Natalie Zmuda oversees the CMO Strategy section and is responsible for identifying and analyzing the latest trends impacting chief marketers. Natalie also covers the retail and non-alcoholic beverage categories. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications.

Natalie Zmuda
Coca-Cola Names New CMO

Coca-Cola Names New CMO

10.23.14 @ 10:02 AM EDT

New Target CEO Makes Mark on Holiday Efforts

New Target CEO Makes Mark on Holiday Efforts

10.21.14 @ 8:00 PM EDT

How Target Used Data Breach to Shake Up Its Brand

How Target Used Data Breach to Shake Up Its Brand

10.17.14 @ 12:00 PM EDT

Microsoft CMO: Company Must Transform Marketing or Fail

Microsoft CMO: Company Must Transform Marketing or Fail

10.16.14 @ 12:05 PM EDT

Retailers Pin Hopes on Holidays After Sluggish Summer Sales

Retailers Pin Hopes on Holidays After Sluggish Summer Sales

10.13.14 @ 6:00 AM EDT

EBay Wants You To 'Shop The World' in First Global Campaign

EBay Wants You To 'Shop The World' in First Global Campaign

10.09.14 @ 12:21 PM EDT

Gap Inc.'s CEO, Outspoken Marketing Critic, Steps Down

Gap Inc.'s CEO, Outspoken Marketing Critic, Steps Down

10.08.14 @ 5:10 PM EDT

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Apple Hires Gap's Number Two Marketer

Apple Hires Gap's Number Two Marketer

09.10.14 @ 5:15 PM EDT

Archivists at Coke, Wells Fargo, McDonald's Advocate for Marketers -- and Themselves

Archivists at Coke, Wells Fargo, McDonald's Advocate for Marketers -- and Themselves

09.03.14 @ 7:00 AM EDT

Female Empowerment in Ads: Soft Feminism or Soft Soap?

Female Empowerment in Ads: Soft Feminism or Soft Soap?

09.02.14 @ 7:00 AM EDT

Less Talk, More Women at the Top

Less Talk, More Women at the Top

09.02.14 @ 7:00 AM EDT

David Fincher Brings 'Positive Anxiety' to Gap's Fall Campaign

David Fincher Brings 'Positive Anxiety' to Gap's Fall Campaign

08.28.14 @ 7:00 AM EDT

Watch the Spot: Mtn Dew Aims for Snackable Content With Dewdles

Watch the Spot: Mtn Dew Aims for Snackable Content With Dewdles

08.24.14 @ 11:30 PM EDT

Coca-Cola Plans Massive Sampling Support for U.S. Rollout of Low-Cal Life

Coca-Cola Plans Massive Sampling Support for U.S. Rollout of Low-Cal Life

08.22.14 @ 5:14 PM EDT

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