Natalie Zmuda

Retail, Non-Alcoholic Beverages

Natalie Zmuda oversees the CMO Strategy section and is responsible for identifying and analyzing the latest trends impacting chief marketers. Natalie also covers the retail and non-alcoholic beverage categories. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications.

Natalie Zmuda
Gap's Global CMO to Depart Early Next Year

Gap's Global CMO to Depart Early Next Year

12.04.14 @ 12:00 PM EST

Coca-Cola Names New CMO

Coca-Cola Names New CMO

10.23.14 @ 10:02 AM EDT

New Target CEO Makes Mark on Holiday Efforts

New Target CEO Makes Mark on Holiday Efforts

10.21.14 @ 8:00 PM EDT

How Target Used Data Breach to Shake Up Its Brand

How Target Used Data Breach to Shake Up Its Brand

10.17.14 @ 12:00 PM EDT

Microsoft CMO: Company Must Transform Marketing or Fail

Microsoft CMO: Company Must Transform Marketing or Fail

10.16.14 @ 12:05 PM EDT

Retailers Pin Hopes on Holidays After Sluggish Summer Sales

Retailers Pin Hopes on Holidays After Sluggish Summer Sales

10.13.14 @ 6:00 AM EDT

EBay Wants You To 'Shop The World' in First Global Campaign

EBay Wants You To 'Shop The World' in First Global Campaign

10.09.14 @ 12:21 PM EDT

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Why Doritos Always Has a Backup Plan for Crash the Super Bowl

Why Doritos Always Has a Backup Plan for Crash the Super Bowl

09.30.14 @ 3:43 PM EDT

Apple Hires Gap's Number Two Marketer

Apple Hires Gap's Number Two Marketer

09.10.14 @ 5:15 PM EDT

Archivists at Coke, Wells Fargo, McDonald's Advocate for Marketers -- and Themselves

Archivists at Coke, Wells Fargo, McDonald's Advocate for Marketers -- and Themselves

09.03.14 @ 7:00 AM EDT

Female Empowerment in Ads: Soft Feminism or Soft Soap?

Female Empowerment in Ads: Soft Feminism or Soft Soap?

09.02.14 @ 7:00 AM EDT

Less Talk, More Women at the Top

Less Talk, More Women at the Top

09.02.14 @ 7:00 AM EDT

David Fincher Brings 'Positive Anxiety' to Gap's Fall Campaign

David Fincher Brings 'Positive Anxiety' to Gap's Fall Campaign

08.28.14 @ 7:00 AM EDT

Watch the Spot: Mtn Dew Aims for Snackable Content With Dewdles

Watch the Spot: Mtn Dew Aims for Snackable Content With Dewdles

08.24.14 @ 11:30 PM EDT

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