Natalie Zmuda

Retail, Non-Alcoholic Beverages

Natalie Zmuda oversees the CMO Strategy section and is responsible for identifying and analyzing the latest trends impacting chief marketers. Natalie also covers the retail and non-alcoholic beverage categories. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications.

Natalie Zmuda
Serial Heads to Cannes in Search of Brand Partners

Serial Heads to Cannes in Search of Brand Partners

06.17.15 @ 12:00 PM EDT

Coke Marks Anniversary of Its Biggest Screwup

Coke Marks Anniversary of Its Biggest Screwup

04.24.15 @ 11:05 AM EDT

Seth Farbman, Former Gap Global CMO, Heads to Spotify

Seth Farbman, Former Gap Global CMO, Heads to Spotify

03.20.15 @ 10:50 AM EDT

HomeAway Boosts Marketing Budget as Home Rental Category Heats Up

HomeAway Boosts Marketing Budget as Home Rental Category Heats Up

03.15.15 @ 8:01 PM EDT

Pepsi Resurrects Pepsi Challenge for the Social Media Age. Is It Pepsi Refresh Redux?

Pepsi Resurrects Pepsi Challenge for the Social Media Age. Is It Pepsi Refresh Redux?

03.11.15 @ 1:40 PM EDT

Skechers Taps Pete Rose for Super Bowl Ad

Skechers Taps Pete Rose for Super Bowl Ad

01.30.15 @ 10:40 AM EST

Open at Major Marketing Events, Ipsos Girls' Lounge Is a Haven for Women in Industry

Open at Major Marketing Events, Ipsos Girls' Lounge Is a Haven for Women in Industry

01.13.15 @ 6:30 AM EST

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New Target CEO Makes Mark on Holiday Efforts

New Target CEO Makes Mark on Holiday Efforts

10.21.14 @ 8:00 PM EDT

How Target Used Data Breach to Shake Up Its Brand

How Target Used Data Breach to Shake Up Its Brand

10.17.14 @ 12:00 PM EDT

Microsoft CMO: Company Must Transform Marketing or Fail

Microsoft CMO: Company Must Transform Marketing or Fail

10.16.14 @ 12:05 PM EDT

Retailers Pin Hopes on Holidays After Sluggish Summer Sales

Retailers Pin Hopes on Holidays After Sluggish Summer Sales

10.13.14 @ 6:00 AM EDT

EBay Wants You To 'Shop The World' in First Global Campaign

EBay Wants You To 'Shop The World' in First Global Campaign

10.09.14 @ 12:21 PM EDT

Gap Inc.'s CEO, Outspoken Marketing Critic, Steps Down

Gap Inc.'s CEO, Outspoken Marketing Critic, Steps Down

10.08.14 @ 5:10 PM EDT

J.C. Penney CEO Declares, 'We're Back'

J.C. Penney CEO Declares, 'We're Back'

10.08.14 @ 10:20 AM EDT

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