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Natalie Zmuda

Retail, Non-Alcoholic Beverages

Natalie Zmuda oversees the CMO Strategy section and is responsible for identifying and analyzing the latest trends impacting chief marketers. Natalie also covers the retail and non-alcoholic beverage categories. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications.

Natalie Zmuda
David Fincher Brings 'Positive Anxiety' to Gap's Fall Campaign

David Fincher Brings 'Positive Anxiety' to Gap's Fall Campaign

08.28.14 @ 7:00 AM EDT

Watch the Spot: Mtn Dew Aims for Snackable Content With Dewdles

Watch the Spot: Mtn Dew Aims for Snackable Content With Dewdles

08.24.14 @ 11:30 PM EDT

Coca-Cola Plans Massive Sampling Support for U.S. Rollout of Low-Cal Life

Coca-Cola Plans Massive Sampling Support for U.S. Rollout of Low-Cal Life

08.22.14 @ 5:14 PM EDT

Sneak Peek: Check Out Pepsi's Drink-Customization Machine

Sneak Peek: Check Out Pepsi's Drink-Customization Machine

07.29.14 @ 7:00 AM EDT

Coca-Cola Maintains Marketing Spend Amid Sluggish Demand

Coca-Cola Maintains Marketing Spend Amid Sluggish Demand

07.22.14 @ 4:12 PM EDT

Back-to-School Shopping to Kick Off Later This Year

Back-to-School Shopping to Kick Off Later This Year

07.17.14 @ 12:01 AM EDT

Soda Brand Chatter Declines As Consumers Spend More Time Talking Tech

Soda Brand Chatter Declines As Consumers Spend More Time Talking Tech

07.10.14 @ 6:30 AM EDT

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DSW Names MediaCom to Handle Growing Media Account

DSW Names MediaCom to Handle Growing Media Account

06.20.14 @ 11:58 AM EDT

Skechers Keeps Winning with Quirky Sponsorship Approach

Skechers Keeps Winning with Quirky Sponsorship Approach

06.17.14 @ 1:30 PM EDT

Pom's Supreme Court Win Against Coca-Cola Has Major Implications for Brands

Pom's Supreme Court Win Against Coca-Cola Has Major Implications for Brands

06.12.14 @ 12:45 PM EDT

Coca-Cola Stunt Puts Selfies on World Cup Stage

Coca-Cola Stunt Puts Selfies on World Cup Stage

06.12.14 @ 12:01 AM EDT

Why Lowe's is Working with a Team of Science-Fiction Writers

Why Lowe's is Working with a Team of Science-Fiction Writers

06.11.14 @ 11:30 AM EDT

J.C. Penney Aims Marketing Squarely at Latinas

J.C. Penney Aims Marketing Squarely at Latinas

06.09.14 @ 6:30 AM EDT

Morgan Flatley Named CMO of Gatorade, Propel

Morgan Flatley Named CMO of Gatorade, Propel

06.05.14 @ 10:00 AM EDT

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