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Natalie Zmuda

Retail, Non-Alcoholic Beverages

Natalie Zmuda oversees the CMO Strategy section and is responsible for identifying and analyzing the latest trends impacting chief marketers. Natalie also covers the retail and non-alcoholic beverage categories. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications.

Natalie Zmuda
How Target Used Data Breach to Shake Up Its Brand

How Target Used Data Breach to Shake Up Its Brand

10.17.14 @ 12:00 PM EDT

Microsoft CMO: Company Must Transform Marketing or Fail

Microsoft CMO: Company Must Transform Marketing or Fail

10.16.14 @ 12:05 PM EDT

Retailers Pin Hopes on Holidays After Sluggish Summer Sales

Retailers Pin Hopes on Holidays After Sluggish Summer Sales

10.13.14 @ 6:00 AM EDT

EBay Wants You To 'Shop The World' in First Global Campaign

EBay Wants You To 'Shop The World' in First Global Campaign

10.09.14 @ 12:21 PM EDT

Gap Inc.'s CEO, Outspoken Marketing Critic, Steps Down

Gap Inc.'s CEO, Outspoken Marketing Critic, Steps Down

10.08.14 @ 5:10 PM EDT

J.C. Penney CEO Declares, 'We're Back'

J.C. Penney CEO Declares, 'We're Back'

10.08.14 @ 10:20 AM EDT

Why Doritos Always Has a Backup Plan for Crash the Super Bowl

Why Doritos Always Has a Backup Plan for Crash the Super Bowl

09.30.14 @ 3:43 PM EDT

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Female Empowerment in Ads: Soft Feminism or Soft Soap?

Female Empowerment in Ads: Soft Feminism or Soft Soap?

09.02.14 @ 7:00 AM EDT

Less Talk, More Women at the Top

Less Talk, More Women at the Top

09.02.14 @ 7:00 AM EDT

David Fincher Brings 'Positive Anxiety' to Gap's Fall Campaign

David Fincher Brings 'Positive Anxiety' to Gap's Fall Campaign

08.28.14 @ 7:00 AM EDT

Watch the Spot: Mtn Dew Aims for Snackable Content With Dewdles

Watch the Spot: Mtn Dew Aims for Snackable Content With Dewdles

08.24.14 @ 11:30 PM EDT

Coca-Cola Plans Massive Sampling Support for U.S. Rollout of Low-Cal Life

Coca-Cola Plans Massive Sampling Support for U.S. Rollout of Low-Cal Life

08.22.14 @ 5:14 PM EDT

Sneak Peek: Check Out Pepsi's Drink-Customization Machine

Sneak Peek: Check Out Pepsi's Drink-Customization Machine

07.29.14 @ 7:00 AM EDT

Coca-Cola Maintains Marketing Spend Amid Sluggish Demand

Coca-Cola Maintains Marketing Spend Amid Sluggish Demand

07.22.14 @ 4:12 PM EDT

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