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Neal O'connor

What's the "best part of wakin' up"? Over its 125-year history, N W Ayer has come up with countless slogans and other memorable phrases for its clients. Following are several of the best known. See how many of the advertisers you can identify.(Answers at bottom.) 1. Nothing runs like a ______________. 2. ________________. For the way it's made. 3. Better than barefoot. 4. A diamond is forever. 5. Be all you can be. 6. I'd walk a mile for a ___________. 7. The best part of wakin' up is ______________ in your cup. 8. Reach out and touch someone. 9. When it rains, it pours. 10. Let your fingers do the walking. Answers Deere (John Deere) 2. KitchenAid 3. Dr. Scholl's 4. DeBeers 5. U.S. Army 6. Camel 7. Folger's 8. AT&T 9. Morton salt 10. Yellow Pages A FORMER CEO LOOKS BACK NEAL O'CONNOR RECOUNTS GOOD-AND NOT-SO-GOOD-TIMES AT THE HELM OF AYER, ALONG WITH SOME MOVES THAT HELPED STENGTHEN THE AGENCY.

04.04.94 @ 12:00 AM EDT