Noah Brier

Noah Brier In my social feeds and yours, brands look a lot like people -- their posts occupy the same real estate as updates from my mom, they face the same blank box and photo uploader before publishing as I do. On Facebook, the biggest marketers in the world get accounts that look just like mine. On Twitter, a tweet from a company ...

Noah Brier The idea of "buying media" always struck me as a bit odd. If anything, what brands have been doing is renting: Paying the media owner to borrow the audience's attention for a short period of time. In the pre-internet days, rental was pretty much the only game in town and that ...

Noah Brier Over the last three years, the No. 1 question I've gotten from brand marketers is : "What should I tweet about?" These are not small brands, either, and not junior marketers. The industry seems to be confounded with its new-found power to speak directly to audiences. M...

Online display advertising sucks. There, I said it. It's like everyone's been kind of skirting the issue over the last few months so as not to upset anyone. It seems like the conversations around the death (or at least decline) of display has been about everything but the ad itself. Funnily enough, that's exactly what I want to talk about. I'd lo...

Noah Brier About six months ago, in the middle of the night, I had a very simple idea: If brands exist in people's heads, as I believe they do, then shouldn't you be able to ask a whole bunch of people what they think of a brand and then use tag clouds to display the results? After flipping the idea around in my brain for a few minutes, I decid...