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Pam Murtaugh

LET'S REDEFINE WHAT 'BROADCASTING' MEANS: THE NETWORKS CAN WIN BY TARGETING FEELINGS, NOT DEMOGRAPHIC NICHES

03.08.99 @ 12:00 AM EST

FINDING A BRAND'S REAL ESSENCE IN MCDONALD'S SAGA A LESSON: BUSINESSES GROW FROM NEEDS FIRST, PRODUCTS SECOND

08.10.98 @ 12:00 AM EDT