Paul Dunay

Paul Dunay So, you're one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you've viewed recent reports about Facebook's surprisingly low activity rates ("Only 1% of people who like a Facebook page ever go back to that page") as vindication of what you've always suspect...

Paul Dunay Over the last few years, marketing publications have reminded us of the dangers of being a CMO, of which the most lamented was the role's short-tenure. The figure of 22 months in some hot sectors was bandied about regularly. Recent research indicates that the number has risen slightly to 28 months, but by ...