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Pete Blackshaw

Pete Blackshaw is Nestlé's global head of digital innovation and service models. He's the author of "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000." He is based in Switzerland.

Pete Blackshaw
2017: From Mom's Digital Trail to a Brand Safety #Fails

2017: From Mom's Digital Trail to a Brand Safety #Fails

12.27.17 @ 5:00 AM EST

Pete Blackshaw's Digital Year in Review: From Voice Commands to Consumer Demands

Pete Blackshaw's Digital Year in Review: From Voice Commands to Consumer Demands

12.01.16 @ 10:44 AM EST

2015 Year in Review: Trust Your Inner Consumer

2015 Year in Review: Trust Your Inner Consumer

12.04.15 @ 7:00 AM EST

Postcard from Cannes: Simplicity Conquers Technology

Postcard from Cannes: Simplicity Conquers Technology

06.29.15 @ 11:30 AM EDT

Year in Review: A Digital Executive on Hitting the Half-Century Mark

Year in Review: A Digital Executive on Hitting the Half-Century Mark

12.30.14 @ 9:00 AM EST

Want to Be a Better Leader? Start by Managing Digital Dualisms

Want to Be a Better Leader? Start by Managing Digital Dualisms

05.20.14 @ 6:45 AM EDT

From Blackouts to Battery Life: 2013 in the Eyes of a Very Digital Dad

From Blackouts to Battery Life: 2013 in the Eyes of a Very Digital Dad

12.31.13 @ 7:30 AM EST

Ten Last-Minute Tips to Build Your Super Bowl Ad Buzz

Ten Last-Minute Tips to Build Your Super Bowl Ad Buzz

02.02.11 @ 8:29 AM EST

10 Digital (and Nondigital) Resolutions to Make '11 a Win

01.10.11 @ 12:00 AM EST

Book of Tens: Mobile Apps Pete Blackshaw Wants to See in 2011

12.13.10 @ 12:00 AM EST

Book of Tens: 10 Disruptive Trends That Will Shape Our World in 2011

Book of Tens: 10 Disruptive Trends That Will Shape Our World in 2011

12.13.10 @ 12:00 AM EST

Why the 2011 'Social' Super Bowl Will Break Digital Records

Why the 2011 'Social' Super Bowl Will Break Digital Records

11.10.10 @ 1:22 PM EST

Why You Shouldn't Forsake the Focus Group

Why You Shouldn't Forsake the Focus Group

11.01.10 @ 12:00 AM EDT

Are We Giving Up on Consumer-Generated Advertising?

Are We Giving Up on Consumer-Generated Advertising?

10.15.10 @ 12:00 AM EDT

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