Why Walmart's Philanthropic Approach Trumped Target's Humorous Holiday Ads
By: Peter Daboll | 12.21.10 @ 11:43 AM EST
As in life, many equate ad effectiveness with popularity at first blush. But once you peel back the layers, that ad that made everyone giggle and was forwarded around the internet is now flipping burgers, while the ads that really made an impact—those hard-working "unsung heroes"—are creating results and success for the companies they are promoting. Many of the most popular ads are fun. But fun usually doesn't equal effective.
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