By Garett Sloane - 4 hours ago
By Kate Kaye - 4 hours ago
By E.J. Schultz - 11 hours ago
Glad you're here and we hope you like what we do.
But what we do is expensive and
is supported in large part by advertising.
So if you could whitelist us, or login, that'd be great.
Besides, you're reading about advertising.
Why not see who's advertising around the advertising coverage while you're at it?
Peter Fader is a co-founder of Zodiac, a predictive analytics solution used by Fortune 500 brands to accurately forecast individualized customer lifetime value based on real-time sales data. Fader is a graduate of MIT, professor at the Wharton School of the University of Pennsylvania, and has more than 30 years' experience as a consultant to many of the world's leading brands. He is the author of "Customer Centricity: Focus on the Right Customers for Strategic Advantage."