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Peter Fader

Peter Fader is a co-founder of Zodiac, a predictive analytics solution used by Fortune 500 brands to accurately forecast individualized customer lifetime value based on real-time sales data. Fader is a graduate of MIT, professor at the Wharton School of the University of Pennsylvania, and has more than 30 years' experience as a consultant to many of the world's leading brands. He is the author of "Customer Centricity: Focus on the Right Customers for Strategic Advantage."

Peter Fader
Ditch the Product-Centric Mindset in Three Steps

Ditch the Product-Centric Mindset in Three Steps

01.04.17 @ 10:15 AM EST

Why Only the 'Right' Customers Are Right

Why Only the 'Right' Customers Are Right

09.09.16 @ 10:00 AM EDT

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