By Laurel Wentz - 4 hours ago
By Alexandra Jardine - Yesterday
By Lindsay Stein - 15 hours ago
By Emma Hall - 18 hours ago
By Alexandra Jardine - 17 hours ago
Peter Fader is a co-founder of Zodiac, a predictive analytics solution used by Fortune 500 brands to accurately forecast individualized customer lifetime value based on real-time sales data. Fader is a graduate of MIT, professor at the Wharton School of the University of Pennsylvania, and has more than 30 years' experience as a consultant to many of the world's leading brands. He is the author of "Customer Centricity: Focus on the Right Customers for Strategic Advantage."