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Peter Fader is a co-founder of Zodiac, a predictive analytics solution used by Fortune 500 brands to accurately forecast individualized customer lifetime value based on real-time sales data. Fader is a graduate of MIT, professor at the Wharton School of the University of Pennsylvania, and has more than 30 years' experience as a consultant to many of the world's leading brands. He is the author of "Customer Centricity: Focus on the Right Customers for Strategic Advantage."