Peter Francese

Millennials are being rightly described as the nation's second Baby Boom. The first one produced around 81 million consumers, but this second one clocked in at almost 85 million in the 2010 Census. Between them, of course, is the much smaller Generation X with a census count of only 41 million consumers. But let's be fair. The reas...

Perhaps the most important driver of new consumer spending, and thus economic growth, will occur as young millennials decide to settle down, buy a house and start producing children. But as we have been told over and over again, millennials have been very slow out of the gate. Evidence suggests that too many of ...

Marketing executives who are married with kids might be surprised to find that they represent a mere one in five households nationwide—a long way from typical. In fact, the 2010 Census found a record low 48% of U.S. households were married couples and that iconic American family...

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As a guy who crunches numbers all the time (which may be the reason I'm so short on friends), I get this question almost every day: "How are we supposed to sell anything in the midst of all this economic turmoil?" My quick answer is to suggest the questioner stop...