Legislation Will Force Us to Be More Focused, Relevant and Innovative
By: | 10.22.12 @ 9:45 AM EDT
Peter Klein
It seems a foregone conclusion among digital marketers: proposed Do-Not-Track legislation will kill online advertising. How could it not, with restricted access to consumer data, plus regulatory oversight of online ad-tracking efforts?
But that 's not the case. Anti-tracking legislation will make online advertising...
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