Philipp Pieper

Philipp Pieper "Did you lose it under the lamppost?" "No, but the light's better here." So ends an old joke about looking for an answer in the wrong place. The line comes to mind when we talk about ad-impression viewability as a metric. The online ad industry has latched on to "viewability" as a great new standard for online adv...

Philipp Pieper One of the great challenges of digital advertising is getting assurance that users actually see the ads for which the advertisers are paying. Traditional print media has its problems, but buying page 6 of the September issue of Vogue pretty much guarantees eyeballs. It's not the same in digital. New metrics and...