Porter Gale

Porter Gale I dragged my body out of bed, guzzled some coffee and stepped into an airport shuttle van. I didn't feel like talking, but the driver peppered me with questions. When I told him I was a marketer, his voice escalated. "People used to find me in the yellow pages," he said. "Now, I don't know what to do." It was before...

Porter Gale I read Ryan Holiday's "Trust Me, I'm Lying: Confession of a Media Manipulator" the other day. Then I put the book down and was breezing through the The Huffington Post when an article about an underemployed porn star "with a penis that is 9 1/2 inches when flaccid" caught my eye. (That probably caught your a...

Porter Gale What should we share online? What data should be public? What should be private? These are the very questions at the core of the social app Path, which unwittingly became the center of a scandal last month when a developer blogged that he "noticed his entire address book was being sent to Path" wit...

Porter Gale The first time I thought about super fans was back in the early '90s when I was working at a hip ad agency located on Sixth Avenue and Spring Street in New York City. I was assigned to manage the Coach handbags account, but the bulk of the agency was nurturing the growing Dr Pepper Snapple Group Na...

Porter Gale Jason Zada and I think we met on a plane. Oddly, we can't remember our exact conversation but both of us vaguely recall sitting next to each other. That's how our dialog started on Facebook with a friend request asking, "Did we sit next to each other?" Since then, we've messaged about film,...