Rance Crain

Rance Crain is President, Crain Communications; Editor-in-Chief: Advertising Age, Crain's Chicago Business, Crain's New York Business, TelevisionWeek

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Marketers Could Learn From Negative Political Ads: Keep It Simple

If Negative Advertising Works So Well in the Political Arena, Why Don't Consumer Marketers Use the Same Technique More Often?

By: | 02.20.12 @ 12:00 AM EST

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Isaacson's Book a Catalog of Reasons Why Steve Jobs Is a Hero to Marketers

Compelling Bio Shows How a CEO Can Build the World's Most-Valuable Company by Getting Involved in Everything

By: | 02.05.12 @ 12:00 AM EST

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How Wonder Bread Played a Key Role in the Battle Between Marketers and an Overzealous Government

FTC Charges Against the Baker 40 Years Ago Set Into Motion Its Slow Decline

By: | 01.22.12 @ 12:00 AM EST

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Want a Better Relationship With Consumers? First, Know Your Brand

Why Most Companies Have Fallen Asleep at the Wheel

By: | 01.08.12 @ 12:00 AM EST

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'Lying Dutchman' Could Cast Doubt on Ad Research

Suspect Study Raises Questions About What Should Be Done to Prevent Abuses

By: | 01.01.12 @ 12:00 AM EST

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