rcrain@adage.com Noname

Why Many Super Bowl Ads Failed to Score

02.09.11 @ 11:35 AM EST

Glaxo's Prescription for Big Pharma Falls Far Short of Curing Industry Ills

Glaxo's Prescription for Big Pharma Falls Far Short of Curing Industry Ills

01.31.11 @ 12:00 AM EST

Just How Influential Is Your Social-Media Program if It Isn't Helping To Sell Product?

Just How Influential Is Your Social-Media Program if It Isn't Helping To Sell Product?

01.17.11 @ 12:00 AM EST

DMA Hall of Famer Stan Rapp Is One of the Original Influencers

01.03.11 @ 12:00 AM EST

How Much Is a Great Idea Worth...

How Much Is a Great Idea Worth...

11.29.10 @ 12:00 AM EST

What Brand Marketers Can Learn From Midterm Elections

What Brand Marketers Can Learn From Midterm Elections

11.08.10 @ 12:00 AM EST

Why I Think Pepsi Refresh Needed the Super Bowl

Why I Think Pepsi Refresh Needed the Super Bowl

11.01.10 @ 12:00 AM EDT

Marketers Walk Fine Line as They Get Closer to Solving One of Advertising's Great Mysteries

Marketers Walk Fine Line as They Get Closer to Solving One of Advertising's Great Mysteries

09.20.10 @ 12:00 AM EDT

We Can't Move Forward if Cautious Marketers Stand in Way of Innovation

We Can't Move Forward if Cautious Marketers Stand in Way of Innovation

09.06.10 @ 12:00 AM EDT

With U.S. Consumers Tapped Out, Other Markets Must Float Our Economy

With U.S. Consumers Tapped Out, Other Markets Must Float Our Economy

08.23.10 @ 12:00 AM EDT

If Ad Industry Doesn't Have Debate on Ethics, It's Doomed to Repeat Its Mistakes

If Ad Industry Doesn't Have Debate on Ethics, It's Doomed to Repeat Its Mistakes

06.21.10 @ 12:00 AM EDT

Ad Industry Must be Alert to Potential 'Tsunami' of Regulation

06.11.10 @ 4:11 PM EDT

AAF Wants to Put Public Face on Advertising Industry

06.10.10 @ 4:19 PM EDT

Why Agencies -- and the Media -- Are Reluctant to Bet It All on Value-Compensation Systems

Why Agencies -- and the Media -- Are Reluctant to Bet It All on Value-Compensation Systems

06.07.10 @ 12:00 AM EDT