Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Reid Goldsborough

Viewpoint: Looks do count, but an honest presentation matters more

07.31.00 @ 12:00 AM EDT

Text demands respect on the Web

07.31.00 @ 12:00 AM EDT