Riley Gibson

Riley Gibson Brands work hard to accumulate fans and connect with a large fan base on Facebook, but studies reveal that only a tiny fraction of those fans are engaging with the product. This is discouraging news. And it raises the question: What should a brand do next? Brands should be focusing on identifying and activatin...

Riley Gibson Few brands use Facebook to crowdsource consumer insights. Those that don't miss out on the big payoff this social activity can provide. Why aren't more brands using Facebook to tap consumers for new ideas? Facebook is usually managed by the marketing team, but crowdsourcing initiatives, which provide ...