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Rochelle Newman-Carrasco

Rochelle Newman-Carrasco is Chief Hispanic Marketing Strategist at Walton Isaacson.

Rochelle Newman-Carrasco
Too Many Marketers Get Total Market Totally Wrong

Too Many Marketers Get Total Market Totally Wrong

10.19.16 @ 7:00 AM EDT

Why the Ad Industry's Diversity Strategy Needs a New Brief

Why the Ad Industry's Diversity Strategy Needs a New Brief

08.30.16 @ 7:00 AM EDT

ANA Multicultural Conference: Cultural Courage Trumps Cowardice

ANA Multicultural Conference: Cultural Courage Trumps Cowardice

11.18.15 @ 3:40 PM EST

Getting to the Root of Univision's Acquisition of The Root

Getting to the Root of Univision's Acquisition of The Root

05.26.15 @ 11:40 AM EDT

Millennials Think Globally, and Other Lessons from the World Cup

Millennials Think Globally, and Other Lessons from the World Cup

07.13.14 @ 5:00 PM EDT

Letter From the Multicultural Marketing Conference: 'Total Market' Isn't Easy

Letter From the Multicultural Marketing Conference: 'Total Market' Isn't Easy

11.08.13 @ 11:30 AM EST

Beyond Black and White: Another Take on the 'Biracial' Cheerios Ad

Beyond Black and White: Another Take on the 'Biracial' Cheerios Ad

06.07.13 @ 1:00 PM EDT

Fox's Gamble on Cross-Culture Reality TV Could Be a Game-Changer

Fox's Gamble on Cross-Culture Reality TV Could Be a Game-Changer

03.02.12 @ 9:17 AM EST

Is Day of the Dead the Next Great American Holiday Marketing Opportunity?

Is Day of the Dead the Next Great American Holiday Marketing Opportunity?

10.31.11 @ 10:40 AM EDT

Can We Escape the Morass of Meaningless Multicultural Marketing Phrases?

Can We Escape the Morass of Meaningless Multicultural Marketing Phrases?

08.09.11 @ 3:14 PM EDT

A 'Required Living' List for Marketers Targeting Hispanics

A 'Required Living' List for Marketers Targeting Hispanics

06.01.11 @ 11:43 AM EDT

What Lily-White Oscar Broadcast Says About Hollywood and Madison Avenue

03.11.11 @ 12:40 PM EST

You Know You Work for a General-Market Agency If ...

You Know You Work for a General-Market Agency If ...

01.04.11 @ 5:24 PM EST

Spanglish Surges During Hispanic Heritage Month

Spanglish Surges During Hispanic Heritage Month

10.11.10 @ 3:06 PM EDT

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