Russ Fradin

Russ Fradin Much has been said about the social-media bubble popping, as public companies like Facebook, Zynga and Groupon have lost billions in investor value. Yet, social media continue to be among the most effective ways to reach and engage audiences. If history is a guide, social media are at a stage where the real winners ena...

Russ Fradin Last week's study from the Online Publishers Association said ad networks have no positive impact on branding metrics and suggested that ads on premium content sites are better buys for brands. While picking on ad networks isn't a new practice, what makes this study misleading is that there is no clear and accepted definition for ...

Ad networks aren't killing the publishing industry. Online publishers are using ad networks to kill themselves. Let me be clear: There's nothing inherently wrong with ad networks -- not even remnant ad networks, those favorite targets of doom-sayers and makers of swine-themed analogies. There's also nothing innately self-destructive about publi...