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S. Kent Stephan

LONG-TERM YIELD FROM ADS A MYTH PROPOSAL TO TAX ADS OVER TIME FLIES IN THE FACE OF RESEARCH

10.31.94 @ 12:00 AM EST

SIX CATEGORIES THAT HOLD ELUSIVE CONSUMERS

06.20.94 @ 12:00 AM EDT

THE REAL REASON FOR BRAND-SWITCHING

06.13.94 @ 12:00 AM EDT