Sarah Hofstetter

CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.

Sarah Hofstetter It wasn't too long ago when Groupon, in its infancy, incited oohs and aahs from nearly all of us in the digital space. Ad Age 's own Kunur Patel said the startup had "revived couponing for the Facebook and T...

Sarah Hofstetter In a study published on Monday, Forrester finds that location-based social platforms are too small for major marketers to concern themselves with. At least for now. The reasoning Forrester gives is that location-based start-ups are still too small for major marketers to take great advantage of. Regardless of its current sc...