Shane Snow

Shane Snow Quick! Name a corporate brand that does amazing content aggregation! Hmm ... wait. I can't think of any, either. Okay, let's try this: Name a brand that creates amazing original content. I can think of a dozen. Red Bull, Gilt Groupe, GE, BirchBox ... the list of memorable branded content campaigns surely ...

Shane Snow In ad circles, the Year of the Dragon has really been the Year of native advertising, aka content marketing. Though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012. Last year we debated, "Should brands be doing this publishing thing?" This year we debated, "How should t...