Shareen Pathak

Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.

R/GA New York earned another nod on the awards circuit this year, picking up the interactive agency of the year award -- a new distinction -- at the One Show Interactive, held Friday night at Terminal 5 in New York City. The agency also won the Best of Show for its work for Nike+ Fuelband. The agency of the year award is a new honor de...

"Dumb Ways to Die," the super-viral, animated video for the Australian Metro that featured cute characters dying in spectacularly stupid ways, earned McCann Melbourne Best of Show honors at the One Show awards, announced Wednesday night at Lincoln Center's Alice Tully Hall in New York City. The campaign won a Gold in the public service...

Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.

A long time ago, famed copywriter and Fallon McElligott co-founder Tom McElligott told then-junior copywriter Joe Alexander, to just put his head down, and make ads. He listened. For the last 20 years, Mr. Alexander -- who today is the chief creative officer of The Martin Agency-- has been very busy creating ads, in fact. Under his leadership, th...