Stephen Kraus

Affluent Americans are less ethnically diverse than the U.S. population as a whole, but they nevertheless reflect a tremendous diversity of culture, language and national origin. Census data reveal that 68% of American adults are non-Hispanic whites. Hispanics (14%) are the largest ethnic minority group, followed by African-...

Each year, the Bureau of Labor Statistics conducts its Consumer Expenditure Survey -- a comprehensive exploration of precisely how Americans spend their money. And each year, our team at the Mendelsohn Affluent Survey reanalyzes unpublished data from the Consumer Expenditures Survey to detail the buying power of Affluent Americ...

Source: Ipsos Mendelsohn As we start the new year, many in the worlds of media and advertising are digging out from holiday-spending reports, and reflecting on what those shopping patterns tell us about consumer behavior and the American mindset. It's a good time to look back and look forward. In that spirit, let's loo...

Luxury has been, and continues to be, an integral part of the lives of virtually everyone. According to a new presentation based on Ipsos Mendelsohn survey data from September and October 2011, 94% of affluents (defined as adults living in households with at least $100,000 in annual income) had purchased luxur...

Internet use is already essentially universal among the affluent, with 98% going online. The surprising finding from the 2011 Ipsos Mendelsohn Affluent survey is that in the past year alone, affluent internet use rose about 20%, to more than 30 hours in a typical week. Ownership...