Steve Goldner

Steve Goldner Social media or search: which is more important to digital campaigns? Many place bets on whether Google will ever master social media, or if Facebook will overtake Google's dominance of search. But one thing is clear: marketers need to embrace the synergy of both, just as Facebook and Google are doing for their own...

Steve Goldner It happens to all marketers. They hit a moment when something dramatic and unexpected, or, more often than not, banal, affects their company's position in the marketplace, and they don't know how to react. Often, they flounder in place, desperately trying to work out their brand's next move. Perhaps they should tak...

Steve Goldner In 1995, Gartner introduced its renowned hype cycle to show different stages of introduction of new technologies. Gartner's hype cycle provides a research-backed antidote to what is often a searing level of hype surrounding many new technology and media products. The value for marketers is even clearer: The hype...