Steve Olenski

Steve OlenskiI come from a long line of retainers-of -useless-knowledge, the sort of people who think that everybody loves trivia in one form or another. After all...

Steve Olenski Everything's digital these days and we all love all things digital right? Not so fast. There's no mistaking the fact that we are living in the digital age, breathing digital air, eating digital food and being exposed to digital advertising. It's the latt...

FADE IN: Smoke-filled Madison Avenue boardroom, circa 1951. Ad Man No. 1: "OK, what do we have for options for a mascot for our client's new sugar-flake cereal?" Ad Man No. 2: "We have Katy the Kangaroo, Elmo the Elephant, Newt the Gnu and Tony the Tiger." Ad Man No. 1: "That's it? They suck. None of these will ever work. How 'bout something l...

Steve Olenski With all the talk over the past few months regarding new logos, old logos coming back and on and on, I thought it was high time we showed some love to those advertisers who have not changed their logos. These are the ones who have stayed true to their logos amidst the digital/social/mobile fusillade of innovations and technologie...