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Ted McConnell

New Marketing Machine Has Powerful Engine But Bad Drivers, Few Mechanics

New Marketing Machine Has Powerful Engine But Bad Drivers, Few Mechanics

01.06.13 @ 12:00 AM EST

How Blank Display Ads Managed to Tot Up Some Impressive Numbers

How Blank Display Ads Managed to Tot Up Some Impressive Numbers

07.22.12 @ 12:00 AM EDT

Content Conundrum: How Owned Media Changes the Game

Content Conundrum: How Owned Media Changes the Game

01.29.12 @ 12:00 AM EST

Helping the Invisible Hand: Simple Measures to Make Online Ad Exchanges Work

Helping the Invisible Hand: Simple Measures to Make Online Ad Exchanges Work

11.27.11 @ 12:00 AM EST

How to Squeeze the Data Out of Your Online Media

How to Squeeze the Data Out of Your Online Media

10.02.11 @ 12:00 AM EDT

In Online Advertising, Brands Shouldn't Equate Frequency and Blind Repetition

In Online Advertising, Brands Shouldn't Equate Frequency and Blind Repetition

09.18.11 @ 12:00 AM EDT

The Dark Matter of the Online Ad Universe

The Dark Matter of the Online Ad Universe

07.13.11 @ 1:25 PM EDT