Tim Calkins

Tim Calkins is clinical professor of marketing at Kellogg School of Management at Northwestern University where he teaches courses including Biomedical Marketing and Marketing Strategy.

Tim Calkins
Apple's Messaging Problem: The Headline Is the Headphone Jack

Apple's Messaging Problem: The Headline Is the Headphone Jack

09.09.16 @ 11:54 AM EDT

Does a $3M Super Bowl Ad Make Sense in a Recession?

Does a $3M Super Bowl Ad Make Sense in a Recession?

01.12.09 @ 12:00 AM EST

Don't Overemphasize ROI as Single Measure of Success

Don't Overemphasize ROI as Single Measure of Success

02.04.08 @ 12:00 AM EST